Marketing of Bank Services in Nigeria

The financial sector, especially the banking system, plays a very important role in the development of any economy. This is because banks are the most important and vital intermediaries in any economy, given the fact that they mobilize savings and idle funds from the surplus sector and transfer them to the deficit sector, where they are needed.

 Banks may be referred to as the heart of the economy in regard to the role money plays in the economy. Commercial banks create and facilitate payments for goods and services.
Banks are economic decision units established for the purpose of providing financial services and products to the target market with a primary objective of making adequate returns or profits on the funds invested, without neglecting the other secondary of social objective of prosperity, growth and continual life of the business.