AN ASSESSMENT OF THE IMPACT OF COMMUNICATION AS A TOOL FOR EFFECTIVE MANAGEMENT IN PRIVATE ORGANIZATIONS (A CASE STUDY OF STEYR NIGERIA LIMITED BAUCHI)

The Research work focuses on the topic “An Assessment of the Impact of Communication as a Tool for Effective Management in Private Organization.” This research work aims at finding how communication contribute to the achievement of corporate objectives, and to appraise, analyze, evaluate different forms of organizational communication and also to suggest ways of solving communication problems. In other to achieve these objectives, both primary and secondary data where used to obtain the relevant information. The population for the study was 225 staff and 50 staff was used as sample size. The data collected were analyzed using the simple percentage, method of data analysis. From the analysis carried out, the finding revealed that communication is a tool for effective management in an organization. It also shows that organization use more of formal rather than informal channel of communication. Therefore based on the findings the researchers recommended that communication in an organization should be sustained and management should seek to develop a flexible network of communication other than the formal system. This network can be tagged informal.    

Effective communication in organization involves a commitment from the top-down to communicate effectively. Organization that communicate effectively expect strong communication from managers to employees, provide training and coaching to managers to help build their communication skills, have ample communication tools for use by managers and employees and measure the effectiveness of their communication efforts. Therefore communication is the transfer of information and knowledge from one person to another. It is the means of unifying organization activities. Communication is said to be very vital tool of management function, infact, the live wire of very business organization. It is the means by which behavior is modified, change is affected, information is made productive and goals are achieved. An effective communication system is a pre-requisite for employee’s participation in decision that affects them, without communication capabilities, manageable directions changed policies; processed information could not be transmitted to the affected person. It seems that if an individual can speak, read or write the organization assumes he can communicate.

But communication is not just reading writing or speaking; rather it is the transfer of information and understanding from one person to another, it should be beared  in mind that communication also takes place between organizations, industries, section etc. and not only between people. It is therefore understandable  to say that communication is the means and process through which information is convey between people and organizations using previously agreed symbols.