The devil is in the detail. If you don’t know what you need to build, how will it be built on time or to budget? This might sound obvious, but I have seen so many web projects fail because either the client hasn’t thought the process through or the agency has made assumptions about what is required. To avoid this, explore every aspect of the brief as much as possible. What fields are required? What validation needs to be in place? Don’t overlook anything. Remember, even the simplest things can have a huge impact on a business. For instance, I was once asked to put a call-to-action into the header of a website. The client was very insistent it must be a telephone number, but through some discussions it emerged that they actually had no one to answer the phone! The lesson? Make sure you have a clear, detailed brief. This not only provides a strong foundation to build your project on but it also helps you define a clear scheduled checklist for future reference.
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