Writing a company profile

A great company profile can engage and attract the right customers or supporters for a business, or it can bore them to sleep driving them to your competitors which are easily googled in seconds.

For media attention, a business needs an intriguing profile to entice editors or reporters to gain an understanding of the company's mission, products, services, personnel and uniqueness.

To acquire financing, a comprehensive company profile should be submitted with a business plan to feature unique qualifications of the company or personnel, that aren't generally outlined in a business plan.

Without a well-crafted company profile, a company may not be attracting the best candidates when posting job descriptions, or even suppliers and vendors to help them grow.