- The individual will be a support system to the Brand Managers and Marketing team as a whole providing a blend of market insights and operational back-bone.
- Executing Branding Implementation with cross functional teams: Marketing Branding, Vans etc – vendor coordination, sales team coordination etc.
- BTL Activation – Modern Trade, Open Market Activations etc
- Proactively identify sources and resource needs to support brand growth
- Responsible for supporting in providing competitive information tracking- weights, prices etc.
- Responsible for providing regulatory compliance supports (APCON and NAFDAC – products) – and others pertaining to same
- Responsible for supporting in providing cost reduction initiative, consumer checks and implementation of first round of small scale external or internal consumer checks.
- Launch support in form of POSM and collateral vendor co-ordination and dispatch coordination with sales office
- 1-2 year experience in an advertising agency or research agency as a client service officer or researcher.
- Up-to-date with latest trends and marketing best practices.
- Prior experience in sales/marketing is a plus.
- Comfortable quantitative skills.
Job Title: Brand Manager
- Create strategies to take advantage of market opportunities ie. Grow brands market share volume/value and profitability.
- Monitor and report the brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc).
- Ensuring for adequate communication and activation as is normal for any brand manager designation.
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Supervise brand content and manage access to brand assets
- Execute strategy implementation with cross functional teams.
- Conceptualise strategic initiatives and implement details of a campaign that support the delivery of overall budgeted profitability of the brand and can sustain the brand’s performance.
- Collate local consumer insights and output from research plans to feed into the development of the brand strategy
- Plan, develop and direct marketing efforts.
- Participate actively in company-wide initiatives as required- Margin improvement
- 5 years and above industry experience in the Strategy function in a reputable advertising agency.
- Experience working with sound FMCG brands for a minimum of 2 years is key whilst being up-to-date with latest trends and marketing best practices.
- Prior experience in sales/marketing is a plus – as this is an innovation heavy and sales interface led role.
- Strong quantitative skills in terms of ability to grasp and understand pricing, margins for the products.
- Willingness to travel to the North - any reservation on this front is non-negotiable
How to Apply
Interested and qualified candidates should Click Here to Apply

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